L'Oreal Found Guilty of Racial Discrimination

L'Oreal was found guilty of racial discrimination by La Cour de Cassation (the French equivilent of the Supreme Court).

The London Times reports:

Prosecutors said that Garnier wanted to exclude members of the ethnic minorities on the ground that they would be less likely to sell its shampoo in French shops. The court was told that only 4.65 percent of the hostesses hired for Garnier’s campaign were black, Asian, or Arab. Before the BBR fax went out, the agency had been offering a pool of candidates in which 38.7 percent were from ethnic minorities, suggesting that they had been blocked during the final stages of recruitment.

This isn't the first time L'Oreal has been in trouble like this. Remember those super-light Beyoncè ads last year (and I'm almost positive they changed her nose in those ads)?

For more on this story, click here.


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