Beyoncè Set to Launch Her Own Fragrance

Well, we knew this was coming. Beyoncè, aka Sasha Fierce is set to release her own fragrance next year.

You may recall that B was the face of fragrances for Giorgio Armani and Tommy Hilfiger in the past, but this time Mrs. Carter will create this scent with the fragrance gurus at Coty, Inc. (the fragrance corporation known for creating pretty much every celebrity fragrance in the last several years including scents from J.Lo, Halle Berry and Sarah Jessica Parker).

Her statement:

“For me, fragrance reflects a woman’s attitude and unique sense of style,” said Beyonce. “While I love various perfumes, I haven’t found a scent that truly personifies me as a woman. Working with Coty, I was able to turn my ideal fragrance into a reality by creating an alluring and sophisticated fragrance; one that’s reflective of my inner power. It’s a true privilege to be working with Coty and I can’t wait to share this personal side of me with fans all across the world.”

The yet unnamed fragrance will be released in North America and South America in early 2010, and is planned to be released in Europe and other markets later in the year.

I'll definitely be giving this a sniff! Will you be giving Beyoncè fragrance a try?

Source: TheYBF

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